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Produits chimiques : quand marketing ne rime plus avec éthique

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Vous vous doutez bien qu’il y a une raison pour laquelle je me donne aujourd’hui la peine de me concocter moi-même mes propres produits cosmétiques. Deux à trois ans plus tôt, j’étais comme tout le monde. J’utilisais mes shampooings, masques, crèmes, etc.. achetées au supermarché. Mais ce n’est qu’en me tournant vers la cosmétique naturelle que j’ai compris à quel point les industries cosmétiques nous font marcher.

Je ne veux pas que cet article soit trop choquant. Mais je vais tout de même citer des points sur lesquels les industriels nous mentent souvent. Il y aura plusieurs références pour les plus curieux d’entre vous.

 

  • La composition des produits :

On pense souvent, en les achetant que nos produits ont une formule très adaptée à nos besoins.

On a l’impression aussi qu’il serait aberrant que les grandes marques, auxquelles on fait autant confiance, nous empoisonneraient avec des ingrédients extrêmement nocifs pour la santé.

Pourtant, ces produits sont plus souvent qu’on le pense composés de perturbateurs endocriniens, voire de cancérogènes.

Ce qui sidère par dessus tout, c’est que certains ingrédients tels que les silicones ou huiles minérales n’améliorent nos peaux et cheveux qu’en surface. En creusant un peu plus, ces substances sont toxiques.

Par ailleurs, tout ingrédient se trouvant dans votre flacon n’est pas forcément présent pour le bien du consommateur. Ce que je veux dire par là, c’est qu’ajouter des colorants, de la fragrance, ou même un filtre UV n’est là que pour préserver l’attractivité du produit, quitte à nuire au consommateur.

 

  • Un produit riche en tel et tel ingrédient :

On voit souvent des enseignes du type : “à l’huile d’argan”, “à l’huile de monoï”, “au beurre de karité”. Pourtant ces ingrédients se trouvent souvent en traces, voire inexistants. Pour être sûr, retourner le flacon pour voir la liste des ingrédients. Cette liste est ordonnée selon le pourcentage de présence de l’ingrédient. Si votre shampooing indique qu’il est à l’huile d’amande douce, par exemple, et que la notion “prunus amygdalus dulcis kernel oil” n’est présente qu’en vingt-millième position, (elle n’est pas parmi les cinq premiers ingrédients) c’est que vous vous êtes fait arnaqué! Je sais que c’est un mot latin assez difficile à retenir. Retenez seulement “seed oil”, “kernel oil” ou “fruit oil”. C’est facile non?

 

  • Nous faire vendre encore plus :

Certaines techniques marketing nous incitent à acheter plus que ce qu’il en faut. Je vous donne des exemples :

  1. Dans les publicités de dentifrice, quelle dose de dentifrice utilisent les industriels? En vrai il ne nous faut pas plus que ça :

Remarquez que la partie orangée de ma brosse à dent est justement conçue pour m’aider à doser mon dentifrice.

2. Quelle est la différence entre crème de jour et crème de nuit? On nous dit que la première nous donne de l’éclat et qu’elle est adaptée en soin avant maquillage. Alors que la seconde peut contenir des ingrédients qui requièrent de ne pas s’exposer au soleil par la suite. En vrai, vous n’avez pas besoin de deux types de crèmes. La crème de jour est bonne pour le jour et pour la nuit. Certains soins comme l’hydrolat de citron ne font pas bon mix avec les filtres UV. Mais on peut ne pas les inclure dans nos crèmes pour ne pas pousser à la surconsommation.

Je sais que c’est un peu déroutant et difficile à assimiler. Mais continuez à lire cette série d’articles. Elle vous accompagnera dans votre transition.

 

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The art of procrastination

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Procrastination: The art of delaying tasks until the last minute just because we can.

“But then I noticed something. On the whole, I had a reputation as a person who got a lot done and made a reasonable contribution. . . . A paradox. Rather than getting to work on my important projects, I began to think about this conundrum. I realized that I was what I call a structured procrastinator: a person who gets a lot done by not doing other things.” The Art of Procrastination: A Guide to Effective Dawdling, Lollygagging and Postponing, by John R. Perry.

Procrastination is quite a curious concept that every person has experienced at least once in their life. Does a non-procrastinator even exist? I think it’s merely a term made to make procrastinators feel more anxious about putting off work until the very last second.

However, if I were to describe what presumably a non-procrastinator is, it would be a person who would make a schedule and stick to it. Someone organized and rational enough to start their tasks early on. We have all tried to be that person at one point or another in our lives, one day we decide that we have had enough of missed deadlines and stressful, guilt-filled “free time” and make a schedule to complete work on time, sleep well and organize our day. 

But why does it never work? No one wakes up thinking “it’s a beautiful day to waste my time doing absolutely nothing so I can stress about it later”. What experts, authors, researchers, and activists might say is to “just do it”, just wake up at 5 am for no reason whatsoever, use schedules, read a book, go out for a run, and might as well win an Olympic medal.

Trying to get to know more about the solutions to procrastination, I once attended a workshop about “Time Management” by Katy Smithy Founder and Chief Marketing Officer at Smallwave Marketing. She explained to us that the best thing to do is “eat the frog first thing in the morning” which is first of all animal cruelty but most importantly, what chronic procrastinators fail to do the most. When prioritizing and setting up a schedule, we’re well aware that we should start with number 1 but for some reason, number 55 is calling out our name. We end up doing the somewhat less important tasks and shuffling the schedule over and over until it’s 23:59 on a Sunday and the project due to 00:00 is not even close to finished. So, while we’re well aware of procrastination and its consequences, why do we do it?

Inside the mind of a procrastinator

Most of the time it’s our anxiety holding us back from completing important tasks. It might be a lack of self-confidence or a case of impostor syndrome (a psychological pattern in which an individual constantly doubts their skills and accomplishments). It could also be disorganization and cognitive distortion (overestimating the time we have), perfectionism (wouldn’t we all like to think it’s the cause), fear of the future and/or failure, failure to see the near result, or most importantly the feeling of lack of control i.e. Nadine wanted to learn Latin (for some reason). Her Latin teacher gave her mandatory homework for next week. Since now she HAS to do it, Nadine doesn’t feel like doing it anymore. If we see the tasks as mandatory instead of a fun activity, all motivation suddenly seems to go away.

Some procrastinators like to think they work better under stressful situations and tight deadlines. In some cases, it might turn out to be true, but in others, it’s a coping mechanism. Even though all these characteristics are common for all procrastinators, we fall into sub-categories of procrastination.

 

The overbooker and the Revenge Bedtime procrastinator:

You might be thinking, why these two types? You might also be dosing off at this point thinking why am I reading an article about procrastination while procrastinating on doing my 15 tasks due for tomorrow.

I think these two types are the most common but at the same time, the least talked about.

The overbooker thinks they’re always busy and don’t have time for anything else. But if they were to summarize what they did all day long, it wouldn’t be as much as they anticipated. It’s mainly due to poor time management and easily getting distracted.

John Perry the author of “The Art of Procrastination: A Guide to Effective Dawdling, Lollygagging and Postponing” further explains: The key idea is that procrastinating does not mean doing absolutely nothing. Procrastinators seldom do absolutely nothing; they do marginally useful things, like gardening or sharpening pencils, or making a diagram of how they will reorganize their files when they get around to it.

Why does the procrastinator do these things? Because they are a way of not doing something more important. If all the procrastinator had left to do was to sharpen some pencils, no force on earth could get him to do it.” I must admit I still haven’t read his book, but I’m sure I’ll get to it when I finish writing my 15th revised schedule this week.

As for the Revenge Bedtime procrastination, it’s the phenomenon of delaying going to bed to often mindlessly scroll on your phone for hours. When everything is out of one’s control, “rebelling” against their sleep schedule might seem like the only thing under their control. It’s a very common issue especially for students due to long study hours and it results in disturbing their biological clock (Biological clocks are organisms’ natural timing devices, regulating the cycle of circadian rhythms) as well as low concentration, bad memory…

How do I save myself from the guilt trip of procrastination and get the job done?

You need to find what works the best for you. Some vouch for the Pomodoro technique (A cycle of 25-minutes of work and 5 minutes of rest) others might prefer the previously mentioned Eat the Frog technique, the glass jar technique, or the 80/20 Rule.

The Glass Jar: Rocks, Pebbles, Sand:

This technique focuses mainly on prioritization. The Rocks are the most important tasks, the Pebbles with medium priority and the Sand represents the least important tasks. If you fill up the jar with sand and pebbles, there wouldn’t be any space left for the Rocks. Once you start with the Rocks, everything can fit.

The 80/20 Rule: 

It means that 80% of the results are caused by 20% of your efforts. When applied to time management, one needs to recognize the 20% and focus on them to optimize their work.

Finally, give yourself prior deadlines to the ones set so even if you’re late to your deadlines, you still have time. I think merely asking yourself why you do it and trying to understand the root of the problem is a good way to start. Once you learn how to take advantage of your procrastination, you can only go up from there.You never know, you might even end up writing an article about it.

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