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El Pitch: Tunisia’s first Business Reality TV show airs this summer!

Sami Mnassri

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Photo credit © El Pitch, Promotional trailer (Photo edited)
Photo credit © El Pitch, Promotional trailer (Photo edited)

“El Pitch”, a business-related TV show, is Tunisia’s first televised startups reality television series.

The promising show is to be broadcasted on ‘Elhiwar Ettounsi’ starting from Sunday 14th of July 2019 – 9p.m local time and will bring together aspiring entrepreneurs from different backgrounds and with different projects to face a panel of 3 business experts and try to turn their business ideas into reality.

 

The concept around the world

Business reality TV shows have been around for years around the globe under various formats and using different names.

While the idea is reported to be originated in Japan, where it is known as “The Tigers of Money”, the most popular variations are “Dragons’ Den”, the British version of the program -airing since January 2005- and “Shark Tank” in the United States -airing since August 2009.

 

The original concept consists of having entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them.

Contestants present what they consider to be a viable and potentially very profitable business idea, but who lack funding and direction. They pitch their idea to a panel of experienced entrepreneurial business people in the aim of raising a specific amount of money. In return of being funded, the contestant gives back a percentage of the company’s stock.

 

Contestant (Ghaith Abdesselem) with an Investor (Bassem Bouguerra) during the Elevator Pitch phase - Picture credit © El Pitch, Promotional trailer

Contestant (Gaith Abdesselem) with a Jury member (Bassem Bouguerra) during the Elevator Pitch phase – Picture credit © El Pitch, Promotional trailer

 

A look back on last year’s Radio-aired edition

Whilst « El Pitch » is set to mark its first ever appearance on national TV, the concept was first introduced as a radio-based show produced by THD.tn under the name of « Startup Story: The Pitch ».

The radio show was first premiered on 8 March 2018 on JawharaFM and introduced 10 episodes during which many contestants had the chance to compete for a grand prize of 50K Tunisian Dinars. The Finale was live-aired on 9 May 2018.

 

El Pitch now on TV, a first of its kind in Tunisia!

Following a successful first edition, the show producers decided to bring the concept to the national television. An announcement teaser was released earlier today, Sunday 7 July 2019, on both social networks and TV.

 

Scenes from the teaser revealed various moments from the show. While some contestants appear to be under stress and facing some hard time with the Jury, others showed expressions of joy and relief. The Jury members themselves ocasionnally appeared to be having opposing thoughts regarding some projects.

Though no much details have yet been revealed regarding the show format or what the contestants are to be competing for, the teaser however managed to attract the audience’s attention and has been receiving positive feedback ever since its release.

 

For the TV show edition, the producers decided to keep the same Jury members, to name:

Bassem Bouguerra, Currently CEO of IntilaQ. Started as a Software Developer in the Silicon Valley area (AkQA and Yahoo!), went back to Tunisia following the revolution and worked on reforming the security sector. In 2014, he embarked on an entrepreneurial adventure and founded Tunpixel and then Jobi.tn.

Mouna Ben Halima, Founder and CEO of La Badira Hotel with over 20 years of experience in hospitality and luxury tourism.

Aymen Mbarek, Investment Director at IntilaQ, is an IT startup expert, early stage investment specialist, business advisor & scenarist with over 10 years of experience in financing IT startups.

 

On what to expect from this show, Aymen Mbarek mentioned -during an interview on THD.tn’s Startup Story last week, that moving from Radio to television took the show to a whole other level. Both in terms of quality of contestants and naturally their business projects, but also in terms of suspense since taking this to TV adds a lot on the delivery process and capturing all details happening in the studio during the show.

 

Behind the scenes shot featuring "El Pitch"'s Investors and Producers. Left to Right: Mouna Ben Halima, Walid Naffati, Marwen Dhemaied, Aymen Mbarek and Bassem Bouguerra.

Behind the scenes shot featuring « El Pitch »‘s Jury members and Producers. Left to Right: Mouna Ben Halima, Walid Naffati, Marwen Dhemaied, Aymen Mbarek and Bassem Bouguerra.

 

It’s like Shark Tank but I would not really compare it to that. ‘El Pitch’ is more of a competition meaning you’ll not be facing investors in the attempt of securing an investment, but rather a jury to assess the idea and give you feedback.

To have a Shark Tank concept-based show, that will be great!  

The overall idea is good especially the Elevator Pitch part being in an actual elevator and pitching to major actors from the entrepreneurial ecosystem not only the jury.

I think it’s really a good first step to have this on TV, and not the daily s**t stuff, and to give entrepreneurs the spot light and the chance to be heard and seen. And also setting an example to those that are still in doubt about their potential by giving them a push and that they can start and find support.

But most of all, this could show to everyone that, out there, people are constantly trying to make a change!” – Ahlem Jedidi, one of ‘El Pitch’ contestants.

 

Interested or simply curious, here’s the link to « El Pitch » promotional teaser.

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Technology geek, Digital artist, Knowledge nerd, Music addict, and student in my free time!

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Trump’s plan : A diplomatic shift or a humanitarian crisis ?

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What is going on ? What is happening ? Where are we ?

Are we moving towards a world where peace is an illusion , where the rights of the oppressed are systematically ignored and where forced displacement becomes an acceptable strategy ? The latest news from the Middle East paints a grim picture. Israel has openly backed Donald Trump’s plan and ordered its military to prepare for the mass departure of Palestinians from Gaza → a move that raises pressing humanitarian , legal and geopolitical concerns.

How does this go against international law and human rights ?

The Fourth Geneva Convention’s Article 49 forbids « individual or mass forcible transfers » of protected persons from occupied territories, and the Universal Declaration of Human Rights (UDHR) upholds the right to freedom of movement and the right not to be arbitrarily deprived of one’s home. If carried out, the forced displacement of Palestinians would be a blatant violation of international law undermining the Palestinian people’s sovereignty and making their decades-long struggle pointless.

The decision is seen by many as part of a larger geopolitical plot to undermine Palestinian resistance , portraying it as a lost cause rather than a legitimate struggle for sovereignty and human rights and it has the potential to erase the sacrifices made by generations of Palestinians who have fought for self-determination.

What does Trump see? Is it political gain or strategic intentions ?

According to Trump , this approach is in line with his strategic goals and ideological position. His administration , which has its roots in his « America First » philosophy , has frequently supported close ties with Israel in the name of maintaining regional stability. He would contend that by dividing warring factions and eliminating conflict zones, moving Palestinians would open the door to lasting peace. Critics , however , believe that this is only a front for more fundamental political goals, such bolstering American power in the Middle East and winning over pro-Israel lobbyists before the next election.

– In addition, Trump has a history of making decisions on his own without holding meaningful diplomatic talks. Although he frames his plan as a peace initiative , its unilaterality and disdain for Palestinian opinions raise questions about whether it actually seeks to ease tensions or imposes a predetermined solution that benefits Israel and the United States.

Why did Egypt’s Sisi resist the plan ?

Egyptian President Abdel Fattah el-Sisi rejected any proposal that would involve the depopulation of Gaza , reaffirming Egypt’s commitment to Palestinian self-determination and territorial integrity. Egypt has historically played a crucial role in mediating Israeli-Palestinian tensions and has consistently opposed any solution that undermines Palestinian sovereignty. In a significant regional response to the Trump-backed plan , Sisi refused to meet with Trump if discussions included the exploitation of Palestinian territories.

→ This rejection demonstrates the growing uneasiness among Arab leaders who perceive Trump’s proposal as a grave danger to the stability of the region. Egypt , which is already dealing with economic difficulties and internal security issues , sees forced relocation as a trigger for additional instability that could lead to regional turmoil.

Global reactions : a divided international response Countries like France and Germany have reiterated their support for a two-state solution , warning that such a move could fuel extremism and destabilize the region. Europe and human rights organizations have strongly condemned the policy , calling it an outright violation of Palestinian sovereignty and an obstacle to peace. The wide range of reactions to the plan reflects deep global divisions.

While some U.S. politicians criticize Trump’s approach, others, especially those with strong pro-Israel affiliations , defend it as a strategic move to ensure regional stability.

Meanwhile, Arab countries remain at a crossroads, with some such as Saudi Arabia and Jordan cautiously expressing opposition to any forced displacement while others have yet to take a firm stance. The potential consequences of their decisions will have a significant impact on future diplomatic relations with Israel. On the other hand , Israel’s Western allies, especially the United States, have tried to frame the plan as a necessary security measure.

Conclusion: a precarious turning point !

Netanyahu’s support of Trump’s Gaza plan marks a dramatic change in Israeli policy with far-reaching effects on the region. Although it has the potential to change the geopolitical landscape, it is still unclear how this bold move will affect Palestinians and international relations in general. As reactions from around the world develop , it will be difficult to predict whether it will lead to a lasting peace or further entrench divisions and spark conflict. The fate of Palestine cannot be decided unilaterally and any attempt to do so runs the risk of escalating tensions rather than resolving them.

 

Written by roukaya berbeche

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