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K-POP is it a flip or a flop ?
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You have surely encountered this world while scrolling through social media: Facebook, Twitter, Instagram… It is everywhere but what is the essence of this phenomenon? Is it an internet trend that would fade with time or is it here to stay?
First of all, what is K-pop?
It is an abbreviation of Korean Pop and it’s been taking the world by storm. However, because of the language barrier, some wonder why it has become so popular. For the fans; especially non-Korean ones, the secret lies in the visuals. In other words, the choreography, their not so ordinary concepts for their music videos and their « pretty » features. K-pop girl groups and boy groups alike have choreographies for the majority of their songs which makes the beat even more attractive. The artists perform those synchronized clean dances both in their music videos and live concerts adding up to the fans’ infatuation!
And of course It’s impossible to talk about Kpop without talking about its most popular Icon BTS (방탄소년단). The Korean group broke countless records and it is not stopping anytime soon with 21 records in their « bag », as soompi.com precises. One of their most remarkable achievement is being the first korean artist to top the prestigious Billboard Top 200, first korean artist to win two consecutive awards at the billboard music awards and a lot more.
So what is the secret « What sets them apart is definitely their social media, » said Herman. « It brings them closer to fans, making them feel as real as idols can get, » said Tamar Herman, who covers K-pop for Billboard.com. However, that’s not only that as RM the spokesman of the group stated « People pay attention only to the fact that we have well communicated with our fans on social media but more importantly is that since we’re singers, the quality of our music and performance should be unconditionally good, » RM, leader of the group, said during a recent interview with Yonhap News Agency in Seoul.
To wrap up I advice you to check that growing phenomenom out as I myself am an avid fan.